Let’s be honest: running a small business in Minneapolis–St. Paul is already a full-time hustle. Between managing staff, inventory, social media, and trying to beat the snow to work, keeping up with SEO can feel impossible.

Today, the most engaging content on social media isn’t the most expensive — it’s the most relatable. Think front-facing camera. Think iPhone mic. Think a shaky video of someone saying, “OK here’s the real story…”

If you want your business or campaign to actually connect with people in 2025, you don’t need a content calendar filled with random “awareness days.” You need a creator who gets strategy, storytelling, and how to show up like a real human online.

If you’re still treating TikTok and Instagram as just platforms for dance trends and latte art, you’re already behind. Social media isn’t just for scrolling anymore… it’s for searching.